SERVICES PROVIDED BY DESTINATION MARKETING ORGANIZATIONS (DMO)
A DMO is an organization that promotes the marketing of a destination, with focus on meetings and conventions. Such organizations promote economic development of a destination by increasing visits from travellers and conference attendees, which generates overnight lodging for a destination. Convention and visitor bureaus are the most important tourism marketing organizations in their respective tourist destinations, as they are directly responsible for marketing the destination brand through "product awareness" to visitors.
Media & Marketing
On July 1, 2017, the 150th anniversary of Canadian Confederation, the Canadian Museum of History will officially open its new Canadian History Hall. Occupying more than 40,000 square feet, this ambitious exhibition project will feature some 1,500 artifacts representing 15,000 years of our nation’s history, from the dawn of human habitation to the present day. These priceless objects include a flint arrowhead; a brass astrolabe; the infamous pistol used to assassinate Thomas D’Arcy McGee, one of the Fathers of Confederation; the world’s oldest known hockey stick; and many more.
The project was developed with input from more than 24,000 Canadians to determine what the country wanted to see in the new space. The exhibition reflects Canada’s size, grandeur and diversity.
Visitors will be invited to engage with the exhibition through 65 interactive elements. For example, they can find out what it was like to be a fur trader in the 1700s.
Designed by Douglas Cardinal, the same architect who designed the main museum building in the 1980s, the new space echoes the flowing, curved lines of the nearby Chaudière Falls and Ottawa River. “To me, this is a sacred site,” says Mr. Cardinal. “This was always the centre, the capital, for thousands of years.”
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