Outaouais, March 8, 2022 – Outaouais Tourism is proud to unveil its new business tourism brand, and to offer major incentives for conventions and events.
Outaouais Tourism took advantage of the break imposed by the pandemic to reconsider the image of business tourism. “We wanted to be more competitive in the context of recovery, and position the Outaouais region as a business destination in the various markets by rethinking our strategy,” explained Julie Kinnear, President and CEO of Outaouais Tourism.
The new brand, created by Orkestra, will be used at trade shows, fairs and tours involving the Outaouais Tourism team and its partners. “We have to promote the luxury of having the city, the forest and the river nearby. We’re close to everything! This makes activities before, during and after conferences and meetings all the more interesting. Thanks to our Support Program for Events and Conventions, I’m confident that we’ll be able to bring business clients back to the beautiful Outaouais region,” added Ms. Kinnear. The business marketing campaign will launch on March 10, primarily in the Quebec and Ontario markets.
This new positioning recognizes both the strength of Gatineau’s offer and the role of the Outaouais’ four territories in the equation. The City of Gatineau is acting as the business campaign partner thanks to the protocol between the two organizations.
“It’s important for Gatineau to support Outaouais Tourism’s efforts to revive business tourism, a sector that has been particularly hard hit over the past two years,” said France Bélisle, Mayor of Gatineau. “The arrival of conventions and corporate events in Gatineau and the region is always good economic news. Gatineau and the Outaouais are a prime destination for business tourism, and I’m convinced that with a new brand and the various incentives offered by our Support Program for Events and Conventions, we’ll be able to bring businesspeople back to our region.”
The economic spinoffs of business tourism benefit not just the tourism industry but the whole community. A business visitor contributes two to three times more than a leisure tourist to the region.
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