|
News Release
For immediate release
Outaouais, December 7, 2023 –
Outaouais Tourism is pleased to announce that L’Outaouais au
menu will return in fall 2024! According to the feedback submitted
by participating restaurants, the first edition of this new culinary event,
which ran from November 9 to 18, was a huge success.
“Our team is delighted with the positive results of L’Outaouais au
menu. The event generated a lot of interest and helped to showcase
local products and restaurants. Participants surveyed are keen to take part
in a future edition of the event, and customers were very satisfied with
their experience. That’s why I’m proud to announce that L’Outaouais au
menu will be back next year!” said Julie Kinnear, CEO of
Outaouais Tourism.
A few indicators of
success
The L’Outaouais au menu initiative would
have not been possible without the participation and commitment of the
region’s restaurants. To get their impressions and evaluate the success of
the event, Outaouais Tourism asked them to complete a survey. Here are a few
highlights:
- Restaurant owners
gave the event an average overall score of 4.8 out of
5.
- They gave customer
satisfaction an average score of 4.8 out of 5.
- Over 90%
of the participants surveyed said the event helped them attract
new customers.
- Many said the
experience had allowed them to build new business relationships with
local producers. They described the experience of creating an exclusive
menu using local products as “very interesting and rewarding,” “an
excellent way to promote local products,” and “a superb
initiative.”
- All the
survey respondents were interested in participating again
in a future edition, and some commented that the “timing [of the event]
was excellent.”
“To call the event a success, it was
important for us that this initiative increased restaurant traffic
during the tourism low season, attract new customers, and create or
strengthen partnerships with local producers. The objectives were all met,”
reported Julie Kinnear, CEO of Outaouais Tourism.
We’d like to thank all contributors, partners, and the 20 restaurants who
made L’Outaouais au menu such a success. See you next year for an
even bigger event!
About Outaouais
Tourism
Outaouais Tourism is a private, not-for-profit organization created by and
for the tourism industry over 40 years ago. A preferred contact and partner
of the Quebec government in the tourism field, Outaouais Tourism contributes
to the region’s economic development by coordinating regional tourism plans
and projects, visitor services, information, promotion, marketing and
development.
– 30 –
For
information
Alice Charbonneau-Bernier
Communications and Public Relations Advisor
acharbonneau-bernier@tourisme-outaouais.ca
Cell. :
819 576-3185
|
